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Mediassociates Partners with FuturesMedia to Automate Linear TV Buying Process

By August 28, 2014 No Comments

Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support “programmatic TV” media-buying.

“The technology enables us to work directly with existing and new suppliers with real-time access to TV ad inventory, for reduced costs and improved buying processes,” stated Andrea Marder, VP of global media planning and buying at Mediassociates.

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