Proprietary home grown technology

Leverage the full potential of ADVANCED TV to boost awareness and influence your target prospects and achieve your ROI goals.

Proprietary home grown technology

Leverage the full potential of ADVANCED TV to boost awareness and influence your target prospects and achieve your ROI goals.

Advanced Linear TV

The Futures Media TV Projections tool continually ingests and analyzes multiple data sources to gain a deeper understanding of viewership trends. With this data-based foundation, we apply machine learning and create predictive models to:

 Simplify the buying process
Empower more precise media planning and buying decisions
Accurately forecast future TV buys

Linear TV Bidder

Our TV trader terminal ensures that we buy every spot in the most cost efficient manner possible.

Deliver a plan based on premium inventory in “TV Real-time”
Understand current market rates
Our traders secure premium linear inventory at the most cost effective ways

TV Pacer

Our technology immediately identifies when a commercial spot is cleared and marries up with viewership data to give “TV Real-time” analytics to act upon.

See pacing in “TV Real-time”.
Get spot-in viewership data in “TV Real-time” that allows for daily optimization of linear TV inventory
See optimization results within days not weeks, months or quarters

Planning and pacing tools available vie dashboard log-in or API.

or

Planning

Data driven toolsets
and approach

Activation

Premium linear
placements with all
spots being biddable

Optimization

Occurs in “TV Real-time” with in-week optimizations rather than
quarterly or annually

Reporting

Delivered in a dashboard
as well as an API

Futures Media provides you with the resources, technology, expertise and services to confidently
enter the linear TV marketplaces ON YOUR OWN terms.